Born in the early '90s from the inventiveness and determination of its founder Mario Moretti Polegato, the Geox Group operates in the footwear and apparel industry in 68 countries, carrying out its own mission - namely "to convert people into consumers of breathing products". The Geox International Patent: "By combining a microperforated rubber sole and the breathable waterproof membrane, the Geox system lets foot perspiration go out through the sole thus keeping the feet dry and healthy".